Services

Copywriting

We employ direct, captivating strategic language, ensuring maximum engagement for businesses. With clear compelling reasoning we motivate prospects to engage and take action.

We write in a dynamic but familiar style and when necessary, with wit and playfulness. But never at the expense of delivering the essential message.

International Expansion

Local Success Isn’t Enough. Think Global, Scale Faster. 

Many businesses mistake delay for discipline when it comes to international expansion. In tech-driven markets especially, proving scale in your own market alone no longer reduces risk - it concentrates it. The digital economy rewards companies that learn across borders early, because repeatability beyond your frontiers is what creates lasting value. If your business only works on home territory, faster-moving competitors are already gaining the advantage.

The solution isn’t guesswork - it’s evidence-led expansion. Start by testing demand in new markets before committing to major hires or campaigns. If the demand exists, you can scale a full outbound programme built on proven foundations. We handle positioning, messaging, outreach, and pipeline creation, giving you clear insight into which markets respond best and which messaging actually converts.

We’ve explored markets for companies from the USA to Germany, France, Netherlands, Middle East, South America and beyond, across sectors from AI predictive analytics, advanced quantum materials, e-commerce marketing and YouTube live streaming integration for major record labels. The outcome is concrete: verified demand, actionable insights, and a blueprint for international growth.

Don’t wait. Take action sooner and turn global opportunity into measurable results.

Who This Is For

This service is designed for founders, CEOs, and commercial leaders who are considering international growth and want evidence before commitment.

It’s for businesses that have proven traction in their home market and now face bigger questions: which countries to prioritise, how messaging needs to adapt, and whether real demand exists beyond borders. It’s particularly suited to technology-led, B2B, platform, and IP-driven businesses where repeatability and positioning matter as much as sales execution.

If you value clarity over noise, insight over activity, and deliberate growth over rushed expansion, this work is built for you.

Who This Isn’t For

This is not a lead-generation service for companies simply looking for more meetings.

It isn’t designed for businesses that want volume without insight, or for teams who have already decided where to expand and just want someone to “send emails”. It’s also not a fit for early-stage startups still searching for product-market fit in their home market.

If you’re looking for a quick win, a short-term spike, or outsourced sales without strategic thinking, there are better options elsewhere.

Why That Matters

International expansion magnifies both strengths and weaknesses. This service exists to surface the truth early - before cost, complexity, and momentum make it harder to change course.

Potent Point works best with businesses that want to make the right move, not just the next one.

Verbal Identity

Your brand's verbal identity is achieved through the strategic articulation of distinct and focused language. If you have taken the time and effort to define your brand’s visual identity and commercial strategy it is imperative you consistently and harmoniously articulate the essential qualities, values and tone of your brand.

Your verbal identity distinguishes your brand from you competitors. It creates a consistent personality and the brand voice across all your communication channels. Working closely with you we’ll build a verbal identity reflecting your brand’s personality including your voice, attitude, sense of humour, and more.